According to ICCA Rankings 2011, Nairobi City in the Sun, ranked 2nd in Africa and 74th in the global rankings. This means that Nairobi has attained equivalent status within the global MICE industry as Brisbane, Australia, Lyon, the capital of gastronomy in France and Nice, the second largest French city on the Mediterranean coast and Reykjavik, Iceland- world’s northernmost capital.
With Nairobi emerging 74th position out of over 350 cities worldwide, it means such cities as Cairo in Egypt, Marrakech in Morocco, Johannesburg and Durban in Africa were shown the dust. With the Asia pacific and middle East region, such cities as Macao, the first and last European colony in China, Perth in western Australia, Phuket in Thailand, Jakarta in Indonesia, Doha in Qatar, Abu Dhabi in United Arab Emirates, Adelaide and Canberra in Australia and Auckland in New Zealand among others.
Within the European continent, Nairobi beat the likes of Antalya, Turkey, Basel and Lausanne in Switzerland, Bucharest in Romania, Manchester, Cambridge, Oxford, Liverpool and Birmingham in the UK, The Hague in the Netherlands, Cologne and Frankfurt in Germany, Venice in Italy and St. Petersburg, the Vatican capital.
In the Americas and Canada, some of the cities that will be include Nairobi as a city to beat in Meetings industry include; Philadelphia, Miami, Seattle, Las Vegas, NV, Honolulu and Montevideo in the USA, Cancun in Mexico, Quebec in Canada and Brasilia in Brazil among many more.
Country rankings placed Kenya at position 56th globally which is a four-position improvement from 60th position last year. In Africa, Kenya took the 3rd position behind South Africa and Egypt respectively which is a one position improvement from the 4th position last year.
This shows how Kenya’s stakes in the global meetings industry commonly referred to as Meetings, incentive travel, Conferences & Exhibitions (M.I.C.E) are improving. This is bound to change further and in the positive direction with the implementation of the first Kenya’s Meetings, incentive travel, Conferences & Exhibitions (M.I.C.E) development, marketing and Promotion strategy to be launched in the course of the year.
The National M.I.C.E strategy is being developed by a national M.I.C.E committee and secretariat commissioned last year by the Minister of Tourism, Hon. Najib Balala. The a national M.I.C.E committee and secretariat is chaired by Mr. Les Bailles of Safaricom and is composed of members drawn from the Private sector and the Government.